We Ate It: SOY JOY bars


By: , SparkPeople Blogger

SOY JOY's TV commercials, with brightly colored animations, are really entertaining, so when our bars arrived we couldn't wait to dive in.
We tried all six flavors: Berry, Strawberry, Mango Coconut, Peanut Chocolate Chip, Raisin Almond and Apple.
Everyone loved the Apple, Peanut Chocolate Chip and Raisin Almond. We weren't keen on the Mango Coconut.
Be warned: The bars are small, but they are dense and satisfyingly chewy. They're dark in color and have a strong, sometimes spicy flavor. We decided we would like to eat the Soy Joy bars with a glass of milk (or soy milk) or a cup of tea or coffee.

Our thoughts:
"It smells and tastes a little like a Fig Newton, and you can see the raisins and bits of almond."

"I like that it uses real, whole ingredients and has a shorter ingredients list than most protein bars. Tastes and looks more natural. Can smell and taste the flavor of strawberry, but it's not overwhelming."

"A little drier than I'd expect (like you, with that fat content I'd expect more moisture), but I actually really liked the taste. It reminded me very much of a biscotti, it would be a great 140 calorie mid-morning snack along with a cup of coffee or tea."

"It was dense, with good strawberry flavor. It reminded me of a fat-free muffin."

Soy Joy Natural Fruit and Soy Bar
130-140 calories
6 g fat (2 g saturated)
4 g protein
3 g fiber
Suggested retail price: $1.29

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  • 152
    Tried several of the Soy Joy bars - hated them. Taste like cardboard with sugar on it! - 8/9/2012   8:49:47 AM
  • 151
    Thought they were yuck all the way around. :( - 5/19/2011   2:37:01 PM
  • 150
    I love the mango coconut bars. The only prblem I could cite is that they are very small in size (although they have those calories packed in there) and psychologically, I need a snack that looks bigger. I always eat two when I only need one. So I no longer buy them. They taste great but do not suit my way of snacking. - 2/23/2010   8:51:44 AM
  • 149
    I tried a couple of the flavors when they first came out. Couldn't get past the first bite on either. Yucky! - 10/21/2009   4:16:48 PM
  • 148
    I will not even consider trying this because soy and thyroid problems do not go together. - 10/20/2009   8:38:06 AM
  • 147
    I found a 7 pack of the mango bars at the dollar store and at that price i had to try them. Too sweet to be "snack bar" for me, but I will eat them like cookies as a fruit filled dessert, thats for sure. I couldn't IMAGINE paying a dollar a pop for them considering their size and calorie content, but 20 cents? SOLD! - 9/7/2009   1:14:02 PM
    I thought that they were awful! I prefer the Pure Protein chocolate fudge. It almosts tasted like a real candy bar but with tons of protein. meow! - 9/7/2009   10:59:22 AM
  • 145
    I wanted to like them, I tried one but it tasted like a dried out made from fruitcake bar, where the fruitcake had be re-gifted across family member for a few seasons. - 9/7/2009   9:55:40 AM
  • 144
    I have tried the Apple & Mango Coconut and was underwhelmed with both. They were just ok, not great. And why waste calories on mediocre? I'll stick with Balance, Lara, Kashi and Fiber One bars. Now those taste GREAT! - 8/25/2009   11:55:39 PM
  • 143
    When SOYJOY came out, we got a huge case of bars to try out at my work. I chose one of each flavor to try, but never got past the second one! Way too dry and chewy... thinking of them as a biscotti might help, but still... awkward fruit flavors, pasty texture... not my choice for a snack bar. I will stick with Clif Bars and Power Bars. - 6/24/2009   6:39:26 AM
  • LISAM123
    i've tried all the flavors. Weird texture. They aren't bad, but not great. If bought for me, I would eat them, but probably wouldn't buy them myself. - 6/23/2009   8:43:33 PM
  • 141
    I've been wanting to try the Soy Joy, but I never really get around to it. I'm sure someday I will. - 6/23/2009   8:21:16 AM
  • 140
    I too also received my soy joy bar as a free sample, and I probally wouldn't go out of my way to buy them. To me, the sample I received was kind of hard to chew and just not much taste at all. - 6/20/2009   9:12:16 AM
    I have tried LaraBars. I like them. There's a very short ingredient list, they're moist and a nice breakfast or snack when you are short on time. - 5/13/2009   5:12:20 PM
  • 138
    I had the berry one and it was dry and grosssss - 5/12/2009   10:50:22 PM
  • 137
    I tried them back when they first came out and I am not a fan. Too dry & not very flavorful. I would rather have a Kashi granola bar!! - 5/12/2009   10:17:27 AM
  • 136
    I LOVE the SoyJoy bars, but if you haven't tried them yet beware- they aren't a dessert substitute! If you're expecting all sweet and chocolaty like half the Luna or Clif bars out there (which I also like), these aren't for you! They are drier for sure, and denser and smaller, but IMO a better choice for a small, simple snack than most. If you're anti-soy, obviously these aren't a good choice, and probably if you aren't into "natural" and "whole" foods these won't pique your fancy, but you actually enjoy unprocessed foods (as opposed to tolerating just because they're good for you) these might be a good fit.

    To all of you who say you "can't give 'em away they're so bad", totally send them my way, I"ll take them off your hands! - 5/1/2009   4:28:28 PM
  • 135
    Not bad on the calories, however, I would only eat this if I had absolutely NOTHING else available. SOY is BAD FOR YOUR THYROID!!! Anyone here with thyroid issues needs to stay away from this product. Eat the REAL fig newton if you must have a cookie, it is far better for you than Soy.

    As for nutrition bars, I look for LOW calorie, HIGH fiber, and HIGH protein. I don't want to just eat something sweet that tastes good. I am looking at my total nutritonal intake.... - 4/30/2009   12:16:59 PM
  • 134
    I've tried several. They taste ok- but are too dry! - 4/20/2009   8:16:50 AM
  • 133
    I forgot to say..I didn't like they when I had them and wouldn't buy them again. I got them before I knew about the interaction with the thyroid medication. - 4/16/2009   8:01:33 PM
  • 132
    Tvtori is right. Also my husband read that you can't have soy if you take thyroid medication. The thyroid medication gets messed up (not the technical term the article used). - 4/16/2009   8:00:16 PM
  • 131
    My endocrinologist is TOTALLY against soy....she say's it is extremely dangerous for women...it lowers your metabolism, and messes with your thryoid. Here's a really informational web site that ISN'T a PR ad for a soy product


    - 3/23/2009   8:18:30 PM
    I got some free samples of these a while back. They are edible but not pleasant in my opinion. - 3/23/2009   7:00:06 PM
  • 129
    Yeah, I hate these too! lol - I thought they tasted like (whatever flavor) SCENTED cardboard! I'd rather eat tofu, edamame, or drink soymilk to get my soy in. Plus I LOVE tofu shirataki noodles. I'll try anything once but I won't be repeating these!! - 3/22/2009   5:42:48 PM
  • 128
    Well, I haven't tried these, but appreciate the information.

    I just recently had a 'Fiber Plus' bar from Kelloggs and I thought it was great.
    It took care of my chocolate craving for a treat. Dark Chocolate (that's a plus) with almonds and lots of crunchy tecture (latter from rolled oats & crisp rice)
    A box has 5 bars that weight about 1.2 oz each.
    Each bar is 130 Calories
    Total Fat 5g
    Sodium 50 mg
    Total Carbohydrate 24 g
    Dietary Fiber 9g
    Sugars 7g
    Protein 2g

    I'm in no way connected with Kelloggs, but truly enjoyed this last night when wanted 'SOMETHING' (We've have all had that feeling) :o)

    But in case they are listening, Kelloggs should send me something for all the raving that I am doing. LOL - 3/21/2009   7:58:38 AM
  • 127
    My husband got lots of them for free, but I can't stand them. I really like the Kashi snack bars, but the Soy Joys are HORRIBLE!!! You can't give those things away. - 3/9/2009   11:59:26 AM
  • 126
    My sister (who's a health nut in CA) sent me one of these a while back- I'm pretty sure it was the Berry flavored one & I liked it just fine. It's a "healthy" food, so I didn't expect it to taste like a candy bar! - 3/9/2009   10:09:48 AM
  • 125
    I thought they were okay... different, but okay. However, I don't think that they are worth the money. I'd rather buy a piece of fruit, or if I am needing protein, a can of tuna. - 3/8/2009   9:09:03 PM
    Since adding soynuts to my salads I was curious about the SoyJoy bar when I spied them at the pharmacy. I bought berry & strawberry. A few days later, I went back & bought more berry along w/ some raisin & almond ones...Didn't like the strawberry & the apple walnut have been "out of stock".

    SoyJoy doesn't contain trans fat/ hydrogenated oils but are made w/ whole soy (natural soy oils w/ omega-3 fatty acids**healthy type of fat), eggs & milk, & Maltodextrin (a natural source of fiber derived from corn). That's great cause it FITS right into my lifestyle of "maintenance" as a nibbly or grab & go for it satisifies hunger & is a healthy & nutritious.

    - 3/7/2009   9:33:54 AM
    I LOVE soyjoy bars! They were on sale at Target back in November and I was looking for protein bars and decided to give them a try. I've only had Berry, Mango Coconut and Apple. I've yet to try Peanut Chocolate Chip, Raisin Almond or Strawberry. I typically had them as snacks with a cup of tea or some type of fruit. I LOVE the Mango Coconut one (contrary to the article)... must be the island girl in me :)
    - 3/6/2009   2:57:37 PM
    I love soy..Most tofu and soy products taste pretty good to me, but these were just plain nasty! I like bars for snacks since I work night shift at a large hospital and need something that can be eaten on the go if necessary. I tried 2 of the flavors about a year ago and was very surprised at how bad they were. I'll stick to Kashi, Luna, and cliff bars, thanks. - 2/23/2009   11:18:18 PM
  • 121
    haha, I hated them too! They had them for free at CVS and I didn't even want to try any other flavors. Probably the worst tasting nutrition bar ever. - 2/23/2009   9:28:14 PM
    It sounds like a lot of people don't like them. I really like Luna bars... so I'm going to stick with that. - 2/23/2009   5:08:21 PM
    These were the worst bars I have ever had. I had the peanut butter chocolate variety. I took one bite, spit it out and threw the rest away. I will never try any other flavor again. The texture is just weird. No thanks. - 2/10/2009   3:45:26 PM
  • 118
    Ugh! I tried the berry and strawberry varieties and thought they were awful! Taste wasn't too unpleasant, but the texture was absolutely revolting! Take the most unappealing qualities of fruitcake, remove all the leavening agents, soak it in something-I'm-not-sure-what, and press it under a brick for a week. (Disclosure: I'm not the biggest fan of granola, power, or fiber bars, but there has to be something better than THIS.) - 2/4/2009   11:50:03 AM
    YUK!!! - 1/27/2009   1:26:57 PM
  • 116
    My sister tried the strawberry one and said it was nasty, so I've avoided them. I will go ahead and try one, though, just to make up my mind!

    I really enjoy (most) of the Luna bars. These Soyjoy appeal to me, though, because I prefer to keep things clean and natural! I'll keep my fingers crossed. - 1/27/2009   12:06:59 AM
    With all the studies coming out saying that soy may not be good for men... I'll definitely pass. - 1/17/2009   4:59:49 PM
  • 114
    I tried these one time, I won't try them again. - 1/12/2009   11:56:23 AM
    Ever since Hungry Girl reviewed them and said they were not so good, I've avoided them. I tend to trust their reviews after reading them for several years. Also, I have hypothyroidism, so I avoid extra SOY. - 1/11/2009   1:38:43 PM
  • 112
    I really liked the bars, and unlike the other comments here, mine weren't dry or hard. I really like the mango peach and peanut chocolate chip. My boyfriend knows I love these things (along with the Clif Kid's bars), and bought me a huge bulk variety from Sam's Club. He also jokes I'm the girl in the commercial. - 12/15/2008   11:03:22 AM
  • ND91FAN
    I have to admit the first time I tried Soy Joy I wasn't so wowed, but I was traveling through Japan and needed convenient food while on the go. I grew to love them, and miss them since I can't find them locally yet. Definitely worth a second try for those who gave up early. - 11/8/2008   5:36:55 PM
    I keep a variety of cereal, granola bars on hand. Being diabetic i have sweet urges and the ones I bring home have 10 or less grams of sugar and they feel like I am cheating the insulin god when I can have chocolate chip oat bar and NOT make my count skyrocket. I think I'll look to try these too. Thanks for the comments - 11/4/2008   5:26:58 PM
  • 109
    I tried the Peanut Chocolate Chip. I thought it was ok. I agree, it wasn't as moist as I would have thought. A word of warning...If you aren't used to too much soy, don't have this and soy milk, it will really mess with your stomach. - 11/4/2008   9:46:49 AM
  • 108
    They taste like cardboard to me. I prefer the SouthBeach bars. The snack size is 100 calories and about the same size as the soy joy. The regular sized SB bars are the same as SJ (140 calories) but they are bigger, chewier, and tastier. - 11/4/2008   8:16:29 AM
  • 107
    I love these. They are great as a snack. :) - 11/3/2008   11:49:47 PM
  • 106
    I love Luna Bars and Clif Bars (they have like 240 calories or so, so it's like a meal replacement). - 11/2/2008   11:11:45 PM
  • 105
    thank you for the post will try to see - 11/2/2008   9:07:59 PM
  • 104
    Ya know when I started this journey to lose weight, I said ok I am going to try some of these healthier things. Besides the Quaker Granola that I buy in a bag and measure out into individual servings to make sure I am eating small amounts more times per day. Most of the healthfood that I found, Oh goodness, really horrible. So I decided instead to just measure my food and keep check on the calories. - 11/2/2008   8:46:01 PM
  • 103
    YUCK...terrible waste of calories - 11/2/2008   6:28:18 PM

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