Friday, September 26, 2014
"Eisai, the maker of rival drug Belviq, has been running national television ads since the spring. The two-minute spot follows a familiar drug ad script: Ominous music plays as a cast of characters think out loud about their problems. “It’s late, and I’m still hungry,” one woman peering into a fridge in a darkened kitchen says. A reassuring female narrator says, “Weight loss is not just about willpower.” The music turns jaunty as the narrator suggests, “Maybe it’s time to try Belviq.”
Then comes a predictable-yet-surreal montage in which a trio of Belviq patients put down their plates and go to yoga class, play with a dog, and greet friends—all while the narrator reviews a long list of safety risks that might help explain the restrained interest in the anti-obesity medication. The warnings escalate from ordinary (not for pregnant women or nursing mothers) to disconcerting: “High doses may cause mental problems. Tell your doctor if you become depressed or have thoughts of suicide.” And then there’s mention of prolonged erections or unexpected lactation."
Shocking that the sales aren't high isn't it!?