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Why Did This Ad Get Banned from the Super Bowl?

What did Scarlett Johannson do in this rejected Super Bowl commercial to get the ad banned from the big game?
You'll never believe why this ad, featuring Scarlett Johansson, was banned from the Super Bowl. We hate to burst your bubble, but it wasn't for any wardrobe malfunctions (it was for mentioning competitors). 
Do you think this ad should have been banned from the Super Bowl? (Could you figure out why it was banned?) Is the Soda Stream worth it? Find out what we thought
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Member Comments

  • PDM12345
    This is the second video that I've tried to watch today. Apparently it has been unavailable for months. What is the point of the daily spark if it is not maintained by Spark staff? - 6/20/2015 12:06:13 PM
  • hmmm I agree, I can't see the video either since it's been removed. :( - 2/9/2015 1:33:38 PM
  • Video has been removed. I'm guessing that someone threatened our good friends art Spark or someone at YouTube with a lawsuit, so it had to go. - 1/28/2015 5:41:12 PM
  • No video! - 1/28/2015 12:23:07 PM
  • This video is missing. - 1/17/2015 11:24:06 PM
  • This video is missing? - 12/28/2014 11:56:14 AM
  • My guess is: The large sponsors "Coke & Pepsi" stomped out Soda Stream. - 9/22/2014 9:33:21 AM
  • You can't mention competitors in commercials now? Guess that's bad news for DirecTV considering their commercials are all based around criticizing their competition. - 7/16/2014 11:17:22 AM
  • I don't know why they'd ban the whole commercial. It would be so easy just to cut that line out without disturbing the rest of the commercial. There are posters, commercials, ads that are censored all the time. They simply edit and comply still showing whatever without hurting the main message or thought. A lot of creative and financial effort goes into these commercials, ads or posters. So why throw out the baby with the bath water? - 6/13/2014 12:50:12 PM
  • I love Soda Stream and I stand with Israel. - 4/24/2014 9:08:03 PM
  • I'm sure I saw this ad on the Super Bowl. Seems political to me.???? - 4/14/2014 7:26:46 AM
  • I don't think this ad (by a very small company) should have been banned. After all, it is NOT unusual for one large company to take a pot-shot at another company with a similar product. Coke and Pepsi do it all of the time with their "taste test" comparisons.

    The best pot-shot going now is with Taco Bell having real people named Ronald McDonald endorse their new breakfast product.

    I doubt McDonald's Corp. thought they would ever be the target of a Mexican food chain. I hope the person who thought up this ad campaign received a bonus!


    As to any sort of censorship in the United States - it definitely goes against the grain of freedom of speech in the United States. Since both Coke and Pepsi were sponsors, it appears there was no exclusivity clause in the contracts - unless Coke and Pepsi got together to agree on a limited competition between Coke and Pepsi only.
    Then it would be collusion and conspiracy.

    There was no slander or libel in this commercial. - 4/5/2014 5:55:24 PM
  • It has to be about the money. An effective ad for this product would lower sales to Coke and Pepsi. Healthy option alternatives to packaged, canned and bottled products put big business profits at risk. So that's my guess; the big wheels ran over the little wheel.
    - 2/9/2014 8:02:51 PM
  • This ad did run, saw it during the Superbowl. Why are you saying it got banned? What am I missing. I laughed when I saw it-- because soda is soda... not sure how stupid they think we are but then again there was a time when smoking was not seen as unhealthy either. - 2/9/2014 10:34:29 AM
  • they banned the ad because, as others have mentioned, OXFAM is boycotting Soda Stream because it is manufactured in the disputed West Bank in Palestine and the owner of Soda Stream is Israeli.This would be a conflict of interest for Scarlett. She has since relinquished her position with OXFAM and decided to keep her paid position with Soda Stream. - 2/4/2014 4:52:44 PM