I don't know why they'd ban the whole commercial. It would be so easy just to cut that line out without disturbing the rest of the commercial. There are posters, commercials, ads that are censored all the time. They simply edit and comply still showing whatever without hurting the main message or thought. A lot of creative and financial effort goes into these commercials, ads or posters. So why throw out the baby with the bath water?
I don't think this ad (by a very small company) should have been banned. After all, it is NOT unusual for one large company to take a pot-shot at another company with a similar product. Coke and Pepsi do it all of the time with their "taste test" comparisons.
The best pot-shot going now is with Taco Bell having real people named Ronald McDonald endorse their new breakfast product.
I doubt McDonald's Corp. thought they would ever be the target of a Mexican food chain. I hope the person who thought up this ad campaign received a bonus!
As to any sort of censorship in the United States - it definitely goes against the grain of freedom of speech in the United States. Since both Coke and Pepsi were sponsors, it appears there was no exclusivity clause in the contracts - unless Coke and Pepsi got together to agree on a limited competition between Coke and Pepsi only. Then it would be collusion and conspiracy.
It has to be about the money. An effective ad for this product would lower sales to Coke and Pepsi. Healthy option alternatives to packaged, canned and bottled products put big business profits at risk. So that's my guess; the big wheels ran over the little wheel.
This ad did run, saw it during the Superbowl. Why are you saying it got banned? What am I missing. I laughed when I saw it-- because soda is soda... not sure how stupid they think we are but then again there was a time when smoking was not seen as unhealthy either.
they banned the ad because, as others have mentioned, OXFAM is boycotting Soda Stream because it is manufactured in the disputed West Bank in Palestine and the owner of Soda Stream is Israeli.This would be a conflict of interest for Scarlett. She has since relinquished her position with OXFAM and decided to keep her paid position with Soda Stream.
Eeeeeerr...I saw this commercial air during game time. Banned?
2/3/2014 11:11:31 PM
Coke and Pepsi are like any other sponsors.....they pay big money for the PR that comes along with a sponsorship. Even with smaller local City events like the ones I coordinated, you'd never have ads from your big sponsor's competition. If a local sporting goods store sponsors your 5K run, you don't allow advertising by the competing sporting goods store on the other side of town at your event.
I had heard that there is now a boycott Scarlet Johanson campaign because the Soda Stream is made in Israel and advertised by Sean Hannity.
2/2/2014 11:18:17 PM
No, they didn't run this ad at the end of Super Bowl, but they did run one that was similar. The difference is that this one makes a reference (not a good one) to Coke and Pepsi, who were both Super Bowl sponsors. The one they ran had no mention of Coke or Pepsi. As an event coordinator, I know how careful the event promoter needs to be about keeping sponsors happy.
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