Whenever I turn down a high calorie food instead of feeling deprived, I note it in my food diary and the calorie content of that food. On days where I very nearly don't go to the gym I note that down also. At the end of the week, I tot up how many extra calories I would have consumed/ not burned and take it away from my loss. Seeing the weight I would still be had I given into these impulses keeps me on the straight and narrow. Instead of feeling deprived, I feel empowered! :)
When I feel deprived, I feel blue. When I feel blue I eat. This tip helps me to feel in control of my weight loss. Instead of thinking I am missing out, I feel proud of myself for resisting temptation, for not giving in. It tastes better than any cake.