I know that the goals for weight loss for many people are to look better in their clothes and to have the opportunity to wear clothes they couldn't before. Still, I found that buying say, a new pair of jeans, that I think look good on me motivates me to stay on track. I picture how those awesome jeans will look even better once I lose weight and I stay on the wagon!
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Don't wait until you reach your *ideal* weight to wear nice clothes. Buy clothes you like that fit your body now. You'll feel better about yourself and more motivated to start/continue with getting in shape. As you lose weight, continue to purchase clothes in smaller sizes - being able to see your transition will be helpful. Wearing baggy, ill-fitting clothing is not flattering.
I have a hard time getting rid of clothes I haven't worn but "might someday" fit again, so I made a rule for myself. For every piece of new clothing I buy, I have to donate two pieces to charity. This makes me think twice about buying something on impulse, and it helps clean out my closet. The charities benefit too. :)
Most people have kept at least one piece of clothing from their "old" self. Try on that piece of clothing and marvel at all the places that it is baggy where it used to be tight. I also like to remember that I thought I looked good in this piece of clothing? Look where I am now! That usually gives me the oomph to up my cardio and shock my body.
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