Word of mouth is more than just spreading rumors; it’s also a way to help out others. So many of us learn something new and promptly sit on the information. But instead of keeping this newfound knowledge to yourself, why not help out someone else? Say you learn how to use a CD burner; why not show your brother, Mr. Music fan, how to as well. We all possess information that someone else does not have, information they probably would find useful. It might even be someone close to us. So take a new lesson or skill you have learned and share it, and hopefully a friend will return the favor to you.